DeRosa's grocery and convenience store in Holt was built on the American dream; Owner Kari DeRosa's parents-in-law founded it in 1960 when they immigrated here from Italy. But now that gas prices seem to be headed no where but up, DeRosa worries the affects could potentially be enough to push the business over the edge.
"One way it affects it is if the gas is too high, the people aren't gonna come into the store; they're not gonna have the money to come into the store and but the little extra things," explained DeRosa.
On top of that, the trucks shipping her products are charging more and more, sometimes forcing DeRosa to spend her own money to keep the cycle going.
"You want the people to come through your door, but you know if you raise the prices where they need to be, they're not gonna come through the door. They're gonna go somewhere else, like the bigger stores."
She's talking about the chains like Meijer, Kroger and Walmart; stores all having the perk of being high in numbers, therefore having to pay a smaller percentage in transportation than the little guys; making it easier for them to keep their food prices lower, longer.
DeRosa is now being forced to raise the prices of her food a nickel here and a dime there.
Even though she is stressed thinking of all the ways her business is being affected by the cost of gas alone, DeRosa has seen her store through tough times before and plans to do so again.
"You just gotta hang in there and keep plugging away."
Price hikes for shipping, airfare, restaurant items and retail goods are also likely. The increases are expected to hurt tourism in Michigan this summer.