Izzo, don't go -- that's the message that students and fans are sending to their beloved hoops coach. We've all heard of the Facebook groups, websites, impromptu rallies. But Sunday, Izzo fanatics took it one step further. And they're making sure coach gets the message.
Hundreds of yard signs and banners -- all bearing one message.
"We're showing a little love to Mr. Izzo," says Kelly Rossman of Rossman Group.
In the latest effort to keep MSU head basketball Coach Tom Izzo in East Lansing, fans are taking it to the streets.
"You can do like 30-40 signs over there. That would be great," says Jason Keusch, owner of Troppo Restaurant.
Local business leaders gathered at the Marshall Street Armory in Lansing on Sunday to make signs and to post them all along coach Izzo's commute to work.
"From the capitol all the way to Okemos, and from I-96 to Michigan State -- the Breslin Center," says Keusch.
They're begging Izzo to turn down the Cleveland Cavaliers job and to stay a Spartan.
"Everyone was talking about what Izzo was going to do, but no one was talking about what we were going to do to make sure iIzo knows where we stand," says Keusch.
Spartans say they're sure he'll get their message.
"I hope he understands that we're saying thank you and that we appreciate him," says Keusch.
"He's aware of how much the community cares about him, but we want to make sure that's not just said but seen, so we're counting on Tom to see the love," Rossman says.
Organizers tell us a number of digital billboards will also bear the "We Love Izzo" message Monday morning.