Reno's East Side Sports Bar & Grill has always been a popular hang out for MSU fans.
"For all the games we definitely get to capacity," said General Manager Stephanie Anderson.
News of the Big Ten Network taking over programming for most Big Ten sporting events means they'll have purchase more programming.
"If there's a game out there and it's possible, we're going to get it," said Anderson.
It's a great way not only to expose not only the great athletes and the
great coaches that we have in the Big Ten, but also to bring people much closer to the universities," said Big Ten Commissioner Jim Delany.
Exposure could prove tougher to come by than advertised. Mark Silverman, president of the Big Ten Network, says more than 70 cable companies across the country have signed to carry the channel.
But Comcast isn't one of them.
The network is slated to launch at the end of August. Silverman and Big Ten Commissioner Jim Delany were on MSU's campus
Wednesday, pushing for more companies to carry the network.
"We're producing over 400 events. We want to make them all available to cable operators," said Silverman. "You should be able to pick which game you want to see."
A copy of the Michigan State University 2007-08 football schedule shows MSU playing eight games against opponents in the Big Ten.
If you don't have the Big Ten Network, you're guaranteed to see the Spartans play only a single game on television. That game is on September 22nd against Notre Dame, because Notre Dame has a contract with NBC.
"Direct TV has agreed," said Silverman. "They're carrying all the games. So if you're a direct TV subscriber, you're going to get access."
Not everyone has Direct TV, and not everyone is going to pay for it.
"The Big Ten Network definitely is going to mess that up," said Alison Rosaen, a diner at Reno's. "It's going to make people go to the bar more often."
Great news for businesses like Reno's-- not necessarily for the Big Ten Network.