Potter Brings Little Profit

By: Jessica Aspiras Email
By: Jessica Aspiras Email

Although it's been hours since Harry Potter and the Deathly Hallows was made available to the public, many people are still grabbing the seventh and final book in the series -- and with good reason. At Schuler Books and Music the book is selling for just $20.99, even though the manufacturers suggested retail price is $34.99.

"We're breaking it even," says manager Rhoda Wolff.

Schuler Books and Music will more than likely continue to sell Harry Potter and the Deathly Hallows at 40 percent off until the paperback edition is released. And that typically takes about nine months.

"We have to be competitive, and we also hope we get people in the door," says Wolff. "Once they come in and see what a great book store we have, then they'll be back."

The Target in Okemos expects to be sold out of the books by Saturday evening. It, too, is selling Harry Potter and the Deathly Hallows at below the MSRP.

"Currently it's for $17.99 for release date only," explains manager Megan Wheeler. "Starting on Sunday it's going to go to $24.49 for the remainder of the time."

It's good news for Harry Potter fans looking to save a buck.

"I'm on a tight budget," says Tamara Hicks-Syron.

Adds Vickie Stott, "I'd probably look around a little bit if it was $35 for the book."

But for booksellers that means limited profits from one of the most sought after books to date.

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