"It was one of the first dates to go when we opened up the books for wedding season," said Kellogg Center Wedding Specialist Pamela Ehlert.
From flowers, to gowns, to cakes, Mid-Michigan businesses are cashing in on the biggest wedding day of the year.
"777 has been overwhelming with people," said Jim Schmidt of Hyacinth House Flowers. "We've got our top-notch designers working extra, putting a little extra effort into it."
Designers at Hyacinth House in Lansing are putting the final touches on arrangements, working long hours while preparing for their three large weddings this weekend.
It's the same at Roma Bakery in downtown Lansing where bakers are frosting the cakes and traying extra treats. Roma capped its orders to guarantee service.
"We don't like to take more than 7 or 8," said owner Filomena Castriciano. "We want to give specific class to every cake. We don't want to rush. We're not an assembly line here."
Filomena and her husband have owned the bakery for nearly 40 years and say preparation is the key. For newer businesses it could be a bit more difficult, though the end results may be rewarding.
Pierre's bridal limited dress fittings.
"It was just so overwhelming with alterations," said owner Virginia Bland. "We'd rather turn them away than not have the jobs done."
But to capture some extra business, they added tuxedo rentals. Weddings for Saturday are expected to triple a normal summer weekend.
"It was interesting to book and have to turn so much away," Ehlert said. "They all consider it to be the luckiest day."
While many Mid-Michigan couples may hope to be lucky in love on Saturday, the businesses seem to be the one to have hit the jackpot.