New Sparty Logo: Yay Or Nay?

By: Lauren Zakalik Email
By: Lauren Zakalik Email

The beloved image of Sparty that's spotted on just about every Spartan piece of apparel is about to become outdated.

MSU is unveiling a new Sparty logo, one that's decidedly controversial with the Spartan Nation. At the Student Book Store Friday, we break the news to the Spartan faithful; for most, it's a no-go on the logo.

"It looks fierce, angry," says Heidi Greenhoe of Howell. We ask her isn't a spartan supposed to be fierce?

"Yes," she says, "but they're nice people too!"

"This almost looks like a mutant, like an alien," Kim Ward says of the new logo.

"The new Sparty is more modern, sleek," says Jamie Ianni of Okemos. "The kids will love that, I think."

SBS assistant manager Mike Wylie is taking the Sparty switcheroo in stride, even though it likely means a complete overhaul of their products-- from puzzles to purses to santa caps to straw hats.

"No one is going to have you take something immediately off the shelf," Wylie says. "We've dealt with this before over the past 20 years."

We called the university Friday to find out what the cost would be and what the plan is to replace everything that has the old Sparty logo on it; spokesman Terry Denbow tells us it is "entirely too early" to start discussing that.

MSU Athletic Director Mark Hollis confirms a new logo will be just one element in a "comprehensive brand." But whether that means changing every piece of stationery, and at what cost, the school won't divulge.

"I personally don't really care for it at this moment. The [old one] is so iconic," says Debbie Powell.

The new branding is set to be unveiled this spring, and we're supposed to learn more in April.


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