Florists Give Incentives To Shoppers To Pick Up Their Flowers

By: Lauren Zakalik Email
By: Lauren Zakalik Email

Mother's Day is the bread and butter for local florists.

"Business doubles, triples, quadruples," says David Mansfield, who owns Norm Kesel Florist in Okemos.

He says his shop has fielded more than 500 flower orders this Mother's Day week, many of them requiring delivery. But with gas prices so high, his $7.95 delivery charge isn't quite covering his expenses.

"It does cut into your bottom line. We're trying to be frugal. I haven't raised my prices since last year, but if prices keep going up and up and up, I might have to reconsider," he says.

CC Greenery in Okemos delivers as well. Tthey've already found themselves compensating for high gas prices and a bad economy.

"We've had to make cutbacks," says owner Barbara Sinadinos. "We've cutback our staff to cover all our general business costs."

Delivering flowers is costing so much that some florists are offering special incentives for people to come into the florists and pick up the flowers themselves.

"I'm offering a 10 percent discount to people who come in," Mansfield says. "If they're driving by and wanna stop by, I'll take 10 percent off their purchase."

"When we have people pick up the bouquet, we do a little special packaging and detail for them," says Sinadinos.

Florists may be hurting from sky-high gas, but Mansfield hopes his delivery business doesn't fall to the wayside.

"The drivers come back and tell me how satisfying it is seeing the look on a woman's face: 'Oh, for me?!'"

A reaction his drivers certainly got this weekend from the mothers they surprised.

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