Special Reports: Pink Cadillac

By: Beth Shayne
By: Beth Shayne

It's been a show stopper practically since it made it's rosy debut.

It was the subject of that Bruce Springsteen classic "Pink Cadillac" and a muse too for Aretha Franklin in "Freeway of Love."

But today, Mary Kay's Pink Cadillac is still stealing the stage with the newest shade of pink on the assembly line is at the Lansing Grand River Assembly Plant.

Mary Kay consultants got to watch their brand new Cadillac STS as it went through the assembly line.

The vehicle given away as the company's top prize for national sales directors is made locally nowadays. A nearly identically hued DTS, made in Hamtramck, is the prize for regional directors.

"Truly, it's a trophy on wheels," said Lori Kreh, a regional sales director. "Every 2 years you get a new one. Registration, license plate, insurance, it's all taken care of."

It's a history that began in 1969. The story goes, Mary Kay Ash walked into the dealership with a compact.

"And said here, I want a cadillac painted this color," explains Kreh. "At first they said of course, you're crazy--but she was persistent and the rest is history."

Cadillac hasn't shied away from evolving the tradition. They've changed the model, and the color, and they are doing again--with LGR as a beneficiary.

Consultants are, as of October, able to choose between the crossover CRX or the CTS.

The color is patented by GM and it's the only special paint job they do for anyone, anywhere on a Cadillac.

"Probably a week doesn't go by when we don't get a few thumbs up, waves, or a double take," says Kreh, of driving her DTS.

The Lansing Grand River Plant made 47 Pink Cadillacs last year.

They will likely make many more now that the CTS and CRX are available to the Mary Kay women.

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