Marketing Michigan

By: Lori Dougovito
By: Lori Dougovito

How would you market Michigan? The Michigan Economic Development Corporation is launching a two year, $20 million advertising campaign featuring Jeff Daniels and businesses operating in Michigan. The message? Michigan is a great place to do business.

The campaign was rolled out Thursday at the Mackinac Policy Conference on Mackinac Island. The campaign includes television, radio and print spots. The ads aimed at top level CEO's will run nationally and in the future, internationally.

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