Pulling Pop

By: Beth Shayne
By: Beth Shayne

"Without pop machines, we would honestly be hard-pressed," explains Dale Glynn, principal of Everett High School in Lansing.

There are 18 drink machines there, and the funds they collect pay for school extras.

"We buy cameras for the newspaper, cameras for the yearbooks, we sent kids to New York," Glynn says.

It's big business. Lansing School District is part of a beverage consortium, 36 districts who all signed seven-year contracts with both Pepsi and Schweppes, the maker of Dr. Pepper and 7-Up.

The Pepsi, Co. deal meant $1,198,622.40 up front, plus commission on each beverage. The second deal nets $195,000 per year, plus commission.

Even still, Glynn says the school is ready for the coming change. He says purchasing habits show kids are increasingly buying drinks other than regular soda. He says it may affect how much the soda makers are prepared to offer when the re-negotiate their contract, but he thinks students will continue to buy drinks in large numbers.

The contract is up June 2007.

The drink decision also bans whole milk. It was brokered through former President Bill Clinton's Clinton Foundation to Fight Childhood Obesity.


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