Professors and Student Rate Super Bowl Ads

By: Jessica Aspiras
By: Jessica Aspiras

A lot people only have football on their minds when it comes to Super Bowl Sunday. But that wasn't the case for a group in Haslett. Their focus was on the commercials. According to Professor Robert Kolt their Super Bowl parties aren't typical. "We yell out grades when the game is on and we're quiet during the commercials."

For the past nine years, professors and students from Michigan State University have been rating Super Bowl ads. Grades are given to each commercial based on things like creativity and execution. And usually high grades are given to ads with animals - especially monkeys. "I don't know what it is about monkeys. They rate high on memorability."

At the end of the night, a Fed Ex commercial featuring a caveman ranked among the most creative commercials. While the Burger King "Whopperettes" was named as one of the Worst Investments. More results are available at

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