"From what I've heard the city is a total dump," said Tom Yost, a Pittsburgh fan who drove in Friday, "but now that I'm here I'm pretty impressed.
Those visiting Detroit for the first time seem to agree that the city doesn't have a very good image, but after spending sometime downtown many say that image has changed.
"Now that we're here, it's kind of cool, real clean, better than we thought it was going to be," said Mark LaCroix, from Seattle.
It was back in 2000 when Detroit won the bid to host Superbowl XL. Since then the city has invested more than one billion dollars in renovation preparing for the national spotlight.
Mike O'Callaghan, the executive vice president of the Detroit convention and visitor's bureau, said the city and the NFL estimate that $302 million dollars will come into the city this week.
3000 people from the media are in town, that's roughly equivalent to 35 journalists for every player on the field.
O'Callaghan estimates that about 150,000 visitors are here this weekend, visitors he hopes will start to turn the city's image around.