This weekend at the Great Lakes Ice Cream and Fast Food Association's show, ice cream vendors are excited about featuring their new flavors for the coming year. And several of the new ice creams are low-fat and have no sugar. Christine Elsenbroek of the Hudsonville Creamery and Ice Cream Company says it's the ice cream business's responsibility to provide healthier options for customers. "We want to give folks the opportunity to enjoy treats that won't add to their hips."
Of the approximately 34 flavors Hudsonville offers, five are either low fat or have no sugar added. But Cheryl Martin, a dietitian at Ingham Regional Hospital, says companies need to produce flavorful low-fat products if they want customers to continue to eat their ice cream. "They can make all the low fat, low calorie products they want. But if they're not good tasting, they won't come back."
Elsenbroek says that the health craze is something Hudsonville can't ignore. And the company will continue to experiment with healthier ice cream options for their customers.