A new study by the "Sun Safety Alliance" says Americans understand the dangers of sun exposure, but aren't doing enough to protect themselves.
There will be one million new cases of skin cancer diagnosed this year and dermatologists say five percent of those will be melanoma, the deadliest form of skin cancer.
This is why dermatologists are stressing the importance of sunscreen. Dr. Marcy Street, a dermatologist in East Lansing, says reports that sun exposure is healthy for people in order to produce Vitamin D are false. She says any color is damage to your skin and puts you at risk for skin cancer. She recommends wearing sunscreen everyday and reapplying often-especially after swimming or sweating.
Dr. Street says one blistering sunburn or five sunburns throughout your lifetime doubles your risk of skin cancer.