WATCH - "Reading Rainbow" Campaign Raises $1 Million in Hours

By: Associated Press and News 10
By: Associated Press and News 10

"It was my mother who taught me that, by picking up a book, I could "go anywhere" and "be anything." Ever since Reading Rainbow began in 1983, I have dedicated myself to fostering a love of reading in children, just as my mother did for me. 

Over the past year, I have watched Kickstarter bring communities together to support artists and inventors. Again and again, I have been inspired by watching like-minded people team up to accomplish impossible dreams, and to change the world. 

Now, I am hoping you will join me on my mission: to bring Reading Rainbow back for every child, everywhere"

LOS ANGELES (AP) -- LeVar Burton's campaign to bring "Reading Rainbow" to the online masses is off to an impressive start.

The effort to raise $1 million by July 2 received donations totaling over $1.8 million within 24 hours of its launch Thursday on Kickstarter, according to the fundraising website.

The team has posted an update with a video of the reaction and response by actor and host LeVar Burton immediately after the Kickstarter crowdfunding campaign officially went over its goal.

Burton was the host of "Reading Rainbow," the children's literacy series that aired on public TV through 2009.

Contributors can claim rewards ranging from autographed memorabilia to a private dinner with Burton to a chance to put on the visor the actor wore on "Star Trek: The Next Generation."

A "Reading Rainbow" app for tablets was released in 2012. The Kickstarter campaign is intended to pay for an online version available to more children, including those at needy schools, said Mark Wolfe, Burton's business partner.


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