NEW YORK (AP) -- Netflix will start streaming the hit TV series "Mad Men" in a multi-year deal the online movie rental company struck with Lions Gate, the show's producer.
Netflix Inc. and Lions Gate Entertainment Corp. said late Tuesday the show's first four seasons will be available beginning July 27, with additional seasons added each year after they air on AMC.
Netflix is already streaming the first four seasons of "Mad Men" in Canada.
The deal comes as traditional TV services are increasingly viewing Netflix as a competitor rather than a customer. CBS Corp.'s Showtime recently pulled back shows such as 'Dexter' from Netflix's streaming service. Netflix, meanwhile, is also stepping up the rivalry. It is planning to debut an original series called "House of Cards" with actor Kevin Spacey.