Barnes & Noble Tries To Win Over Borders Customers

By: Associated Press
By: Associated Press

Bookseller Barnes & Noble is trying to win over customers of its defunct rival, Borders Group Inc., after buying a list of their names in bankruptcy court.
Barnes & Noble CEO William Lynch says in a letter posted on the company's website that it bought a list of Borders' customers, including a list of their DVD purchases. It has also bought Borders brand trademarks.
Customers can prevent Barnes & Noble from receiving their data by visiting www.bn.com/borders before Oct. 29 and opting out.
The New York company says the sale was approved in federal bankruptcy court on Sept. 26.
Ann Arbor-based Borders closed its final store in September.


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