Lansing Mayor Virg Bernero ended his quest for Governor Tuesday night when he conceded the race to his Republican opponent, Rick Snyder.
Bernero said his campaign staged "an incredible come from behind campaign," but came up short.
Republican Rick Snyder marketed himself during his campaign for Michigan governor as "one tough nerd."
That nerdiness was evident in college, when he earned his undergraduate, business administration graduate and law degrees at the University of Michigan by age 23. After graduation, he taught at his alma mater and then went to work as an accountant at Cooper & Lybrand, now PricewaterhouseCoopers, where he became a partner.
In 1991, he joined fledgling computer maker Gateway Inc. He moved up to president and chief operating officer before leaving in 1997 to return to Michigan and set up two venture capital companies in Ann Arbor.
Snyder grew up in Battle Creek, home to cereal-maker Kellogg Co., and spent many summer days at a lake 40 minutes north where he still likes to water ski in his spare time.
A political newcomer, the 52-year-old largely avoided debates during the primary and general elections. He won a five-way GOP primary by letting his rivals split the conservative vote while he won the nomination by appealing to Democrats and independents.
He also used his personal wealth to put up more ads and run a more expensive campaign than any other candidate.
His pitch as a political outsider who knows how to create jobs struck a nerve in economically hard-hit Michigan, which has lost nearly 850,000 jobs in the past decade.
Snyder and his wife, Sue, a breast cancer survivor, have three children.