Posted: $util.date("h:mm a MMM d, yyyy",$story.contentLiveDate,$timeZone) Reporter: Rick Callahan/AP
Homeowners and businesses tired of brown lawns parched by drought are reaching for paint cans. Turf painting has long been a common practice in arid climates such as the West and Southwest, but it's historically been reserved for golf courses and sports fields in well-watered areas such as the Midwest and the East Coast. That's changing as a drought covering two-thirds of the nation has forced many communities to ban outdoor watering and left once-lush vegetation looking more like tumbleweeds. Painting contractors say the non-toxic turf dye can last several months and adds quick curb appeal. The instant gratification comes at a price. Terry LoPrimo had her 830-square-foot lawn in Staten Island, N.Y., painted for $125. An Indianapolis muffler shop spent about $600 to spruce up its lot.