A group of MSU advertising professors met for their 13th superbowl together to do what they do best...rate the ads.

"This is like oscar night for the advertising industry. All the best ads air during the superbowl," say Bob Kolt, MSU advertising professor.

Kolt says after last year's spread of disappointing commercials, he was pleasantly surprised to see advertisers go the extra yard.

"This year, we saw a lot of humor and things people didn't expect."

"The boys in beer always do well."

Kolt says the superbowl is the place to be for advertisers. And the perk this year: prices for a 30-second spot are down.

"Last year, the prices were $3 million for 30-seconds. This year, they were down about $2.5 or $2.8 million."

But the goal of the advertising game is to retain consumers long after the commercials air.

"Do these ads sell long after the game is over? Do they sell products? I think they will. The ads were creative. People will remember a pretty good game, but hopefully, they'll remember those products," says Kolt.

After a tough economic year across the board, it's a miracle that advertisers are hoping for.

MSU ranked their Top 3 picks:
1. Google's Paris Love Story
2. Budweiser's Human Bridge Commercial
3. Dorito's Mom's Date

For a list of all other rankings, visit http://news.msu.edu/story/7394/