Dillon to Run First TV Ad
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Updated: 3:14 PM Jun 15, 2010
Dillon to Run First TV Ad
Andy Dillon is first democratic gubernatorial candidate to run a TV ad.
Posted: 11:17 PM Jun 14, 2010
Reporter: Jamie Edmonds
Email Address: jamie.edmonds@wilx.com
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It's Andy Dillon's first "how do you do." The democratic candidate for Governor will air his first television ad of the race Tuesday.

Political Analyst Bill Rustem said it's a much-needed introduction to the voters.

"A lot of people don't know what [Dillon] looks like," Rustem said. "A lot of people don't know how he talks. They don't know what he stands for."

Rustem said they don't know much of Virg Bernero either, about 50 percent of likely democratic primary voters are still undecided. Which is a reason why Dillon's Spokesman said it's important to be the first campaign to get its message out.

"It means Virg Bernero has to get out there too," Rustem said. "Most people have not made up their mind and don't know who the candidates are."

The republicans have out spent the democrats thus far in this race. As of Memorial day, businessman Rick Snyder had spent $1.3 million on five ads, while Attorney General Mike Cox had spent $528,000 on two ads. Rustem said even that isn't all that much money, considering how close we are to the primary.

"The republican candidates probably have more money than the democrats do at this point, but no one has as much money as DeVos and Graholm had the last election cycle," he said.

None of the candidates has to report how much money they've raised until mid-July. But, Rustem said, the fact that it's two months before the primary and we haven't heard much, is telling.

"They've all got to find a way to make do with less in this election," Rustem said.

Dillon's ad will air state-wide but will focus mostly on the Detroit area.

Bernero's spokesman didn't return our calls about when their first ad would hit the air.

A new poll suggests both democratic candidates have a lot of work ahead of them, no matter who wins. A Rasmussen Report said Michigan's GOP candidates still hold a slight edge.