FILE - This Feb. 18, 2010 file photo shows television pitchman Kevin Trudeau talking with a member of his legal team at federal court in Chicago. Trudeau who is accused of misleading viewers about his weight-loss books during late-night infomercials is bound for jail again for failing to pay a $37 million civil judgment. The federal judge overseeing Trudeau's case ruled recently that U.S. Marshals would take the 50-year-old into custody following a Tuesday, Oct. 22, 2013 status hearing in Chicago. (AP Photo/Sun-Times Media, John Kim) MANDATORY CREDIT, MAGS OUT
U.S. District Judge Ronald Guzman said that for decades Trudeau "steadfastly attempted to cheat others for his own personal gain."
CHICAGO (AP) -- TV pitchman Kevin Trudeau has been sentenced to 10 years in prison for bilking consumers via infomercials for his best-selling weight loss book.
Before sentencing the 50-year-old Trudeau in Chicago federal court Monday, U.S. District Judge Ronald Guzman said that for decades Trudeau "steadfastly attempted to cheat others for his own personal gain."
Trudeau apologized, saying he was a changed man.
Prosecutors had said they could think of no comparable case of someone cheating people so brazenly. They said Trudeau deserved a sentence of at least 10 years. But defense attorneys said he should serve no more than two years.
Trudeau sold more than 850,000 copies of his book, "The Weight Loss Cure They Don't Want You to Know About." He touted it in commercials that often employed news-interview formats.