State: "Pure Michigan" Working

Leisure travel spending hit new record last year.

CHICAGO - OCTOBER 12: Dressed for cool weather, a man walks along Lake Michigan October 12, 2006 in Chicago, Illinois. The Chicagoland area saw its first subfreezing temperatures of the fall as well as a slight dusting of snow as some flurries fell in sporadic areas mixed with minimal precipitation. (Photo by Tim Boyle/Getty Images)

Good news for the tourism industry-- leisure travel spending hit a new record last year of $13.8 billion dollars. "Pure Michigan" says part of that is thanks to its advertising campaign, which has grown over the last several years. "Pure Michigan" launches its new summer campaign on Monday.


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