Snyder Called 'Comeback Kid' in Super Bowl Ad

By: Associated Press
By: Associated Press

LANSING, Mich. (AP) -- Self-described nerd Rick Snyder is called the `comeback kid' in a TV ad scheduled to air during the Super Bowl.

The Republican governor's one-minute ad opens with him scuba diving up from under water. It cost at least $500,000 to air on Michigan Fox affiliates Sunday.

The ad credits Snyder for cutting business taxes, adding 220,000 private-sector jobs and making tough, overdue decisions.

Snyder burst onto the political scene in 2010 with a Super Bowl ad. His re-election campaign unofficially began in the fall and formally starts with a six-city tour Monday and Tuesday.

Snyder's likely Democratic opponent, Mark Schauer, dubs the re-election launch a "rebranding tour." He says the ad doesn't remind voters of how Snyder offset his business tax cut with higher taxes on many individuals.


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