Michigan's new license plates feature the "Pure Michigan" tourism logo.
One of the plates unveiled Monday will gradually replace the state's standard white-and-blue license plate. The color remains the same.
The cost of getting an original plate won't change, though drivers can replace their current plate with the standard Pure Michigan plate for $5.
The Pure Michigan brand also is being added to personalized, veteran and fundraising plates that cost more than regular vehicle registration fees.
Secretary of State Ruth Johnson and Gov. Rick Snyder unveiled the plates Monday at a secretary of state branch in Lansing. They say the plates will help millions of residents be ambassadors for their state.
Other past plates have touted Michigan as a "Water Wonderland" and the "Great Lake State."