That picture of you at your favorite beach could score you all kinds of cool prizes this summer.
Pure Michigan is holding an Instagram contest to showcase the state's beaches and all the activities you can do at them.
The 10-day challenge starts Friday, June 20 and includes entries like "Favorite Beach for Water Sports" and "Favorite Beach to Hang Out with Family and Friends".
One winner will be chosen daily, as well as a grand prize winner who will get all kinds of Pure Michigan goodies.
“Water defines Michigan,” DEQ Director Dan Wyant said. “It is the reason people come to live, work and play in our state. We all love the Great Lakes and inland waters, and this challenge is a great opportunity for Michiganders to show off their best beach memories.”
Fans will be asked to share photos that represent that day’s challenge tagging @PureMichigan and using the hashtags #PureMichigan and #BeachChallenge.
The photo challenge schedule is as follows:
June 20 – Favorite Beach to Catch a Sunrise or Sunset
June 21 – Favorite Dog-Friendly Beach
June 22 – Favorite State Park Beach
June 23 – Favorite Beach to Fly a Kite
June 24 – Favorite Beach for Watersports
June 25 – Favorite Beach for Fishing from the Shore or Dock
June 26 – Favorite Beach to Experience Clear Waters
June 27 – Favorite Beach to Take a Long Walk
June 28 – Favorite Beach to Hang Out with Family and Friends
June 29 – Favorite Beach to Watch Fireworks
All entries tagged with #puremichigan and #beachchallenge will be populated into a gallery at michigan.org/beachchallenge, which will go live on Friday, June 20.
Daily winners will be featured on the Pure Michigan Instagram account and receive a Personal Sun Care Kit from the Pure Michigan Store. The grand prize winner will have his or her photo featured across Pure Michigan social channels and receive an “Ultimate Pure Michigan Beach Day” package that includes a beach towel, a fire pit, a tackle box, a cooler and a sun care kit among other prizes.
“Our beautiful beaches are just some of the world-class natural resources our state has to offer,” said DNR Director Keith Creagh. “Those beaches are the birthplace of many lifelong memories for Michigan citizens and visitors. We look forward to seeing those memories captured in pictures.”