$13M Pure Michigan Ad Campaign Starts Monday

By: Associated Press
By: Associated Press

The state says it's the largest budget dedicated to promoting tourism in Michigan nationally.
 

LANSING, Mich. (AP) -- The state's "Pure Michigan" tourism campaign is kicking off a $13 million national cable television advertising effort.
The new campaign begins airing Monday and runs through the end of June. It includes five partners that pitched in a total of $3 million: Ann Arbor, Grand Rapids, Mackinac Island, Traverse City and The Henry Ford historical attraction in Dearborn.
The state says Ann Arbor contributed $1 million and the other four partners contributed $500,000 each.
The state says it's the largest budget dedicated to promoting tourism in Michigan nationally. TV commercials will air nationally more than 5,000 times.
There's also Pure Michigan summer video series. That features six warm weather activities and attractions in Michigan, including biking, golfing, fishing, wineries, lighthouses and sand dunes.


WILX.com is happy to provide a forum for commenting and discussion. Please respect and abide by the house rules:

Keep it clean, keep it civil, keep it truthful, stay on topic, be responsible, share your knowledge, and please suggest removal of comments that violate these standards.

See full commenting rules...
powered by Disqus
WILX 500 American Road Lansing, MI 48911 517-393-0110
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 198794751 - wilx.com/a?a=198794751
Gray Television, Inc.