Not many small businesses are open on a Sunday, but sometimes they make an exception.
"Mother's Day is special," said Chuck Loveless, manager at Jon Anthony Florist.
This year florists like Loveless have something extra to celebrate, since more shoppers are opting to buy gifts for mom at specialty stores.
"Dollar wise we see a little bit of increase in the general orders," Loveless added.
But they are waiting to see if that's enough to top last year's spending.
A new survey by the National Retail Federation expects shoppers to spend less this mother's day, with the average person spending $162.
"Everybody's concerned about the dollar, there's no question about that," Loveless said. "But Mother's Day is one of the days when people usually go a little bit beyond."
Where they're choosing to spend that money is shifting more towards local stores.
"We're always busy especially during Mother's Day but this year has been exponentially larger," said Emily Heverly, a sales associate at Grace Boutique in Old Town.
According to the survey, one reason stores are seeing more foot traffic is because fewer people are shopping online. That's something small business owners hope will boost the local economy
"I would imagine that things are at least 10 percent higher this year than they were last year," Heverly added.
It's business from both new and repeat customers that Heverly says is helping sales.
"The things that people offer in Old Town are personal experiences and I think that's what keeps people down here."
Local stores hope what sets them apart will keep more customers coming in.