It was like a line we've grown accustomed to seeing over the years: eager faces, all smiles, queued hours ahead of time, waiting for the chance to get in their favorite store and shop.
Only Saturday, most people weren't planning on buying anything.
The Apple Store opened its doors at Eastwood Towne Center Saturday morning, but not before scores of customers could line the sidewalk out front. The earliest arrived at 6:20 a.m. -- nearly four hours before the store opened.
"Getting up at 5:20 was a bit early, but it's worth it to me," said Kyle Platt who pushed aside a lazy Saturday to nab the first spot in line. "I love Apple. This is the closest thing to us that we can get to Apple."
Before, customers had to travel an hour to get to the nearest Apple Store locations: Novi, Ann Arbor and Grand Rapids.
People say having one in mid-Michigan makes a big difference.
"You can actually hold the products in your hand," said Art Williams, who drove from Olivet to line up. "You can actually take a look at them. If you have questions, you can talk to a person. It's so much better than just going to a website and trying to find stuff."
Customers put their hands all over the handheld devices, many of them not looking to buy anything.
"Apple products are pretty cool," said Emily Eddy, 14, who wasn't expecting to buy anything, but, "An iPad mini would be pretty great if I got it this morning, Dad."
Neighboring businesses say they stand to benefit too, especially in the corner of the mall that has seen Forever XXI and Aeropostale move out recently.
"I think it's going to bring great traffic to this corner," said Chase Moreno, a sales manager at nearby Express. "As you can see there's a lot of people outside, so we're really hoping they come in."