Lansing's newest movie theater has its grand opening on Friday.
Regal Cinemas opened its doors for the first time Monday for a soft opening.
Regal says it's excited to join the Lansing community and bring movie lovers a unique experience at the theater.
"I hope that the number one thing they notice when you are loyal or you make a choice to come to Regal is that we will be loyal to our guests," said Jewel Gallagher, Regal's Northern Marketing Manager. "You'll feel the friendliness."
The theater is offering preview events Monday through Wednesday with proceeds benefiting local charities.
On Tuesday, WILX is partnering with Regal to raise money for Ele's Place. Proceeds from concessions go directly to the local non-profit that helps grieving children and teens.