Cereal City Memorabilia on the Auction Block

By: Associated Press
By: Associated Press

In the market for a life-size Tony the Tiger sculpture? How about a seat made to look like a giant Fruit Loop?

These and other cereal-industry memorabilia will be sold at a public auction to be held Saturday at Cereal City USA, a long-struggling tourist attraction that closed in January after more than eight years in business.

The auction also will include more traditional furniture and fixtures. The building will be open Friday to allow potential bidders more time to examine the sale items.

Battle Creek-based Kellogg Co. agreed to pay about $2 million for the Cereal City USA property, which it will convert into office space. The owner, Heritage Center Foundation, opened the downtown attraction, which featured a cereal museum with interactive exhibits and a mock cereal factory.

Kellogg provided some early philanthropic support and allowed the foundation to use some of its licensed characters for a token annual fee of $1.

"I expect a variety of people to come; local people with interest just to see what's here, that may not have ever been in the facility, as well as collectors here locally as well as from outside the region," Cheryl Beard, the foundation's chairwoman, told the Battle Creek Enquirer for a story published Thursday.

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