Special Report: E-Rx
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Updated: 7:43 PM Nov 19, 2009
Special Report: E-Rx
Is electronic-prescribing the wave of the future?
Posted: 10:47 AM Nov 19, 2009
Reporter: Lauren Evans
Email Address: lauren.evans@wilx.com
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When Dr. Mark Richardson treats patients at his Holt practice, you won't find him carrying around a paper chart.

"We're 100 percent electronic," Richardson says. "Everything is done here on a computer, on a tablet, on a laptop."

So when he writes a prescription, he doesn't use a pen and paper. Well, not that kind of pen.

"At this point, e-prescribing is our default," says Richardson.

E- or electronic-prescribing. It cuts out the paper prescriptions, and e-mails them directly to the pharmacy.

Dr. Richardson is one of hundreds of doctors in mid-Michigan who use the technology.

He's been e-prescribing for about four years, and says it's changed the way he treats patients. For example, every prescription he writes is automatically checked for allergies and drug interactions.

"Something I find every day, is I end up writing a different prescription for the patient because it's going to be safer for the patient," Richardson explains. "It's something that's just impossible to do in your head, that this does automatically."

E-prescribing works for Richardson, because his practice uses electronic medical records, which physicians across the country are adopting.

Here's how it works: Doctors check off the symptoms, make a diagnosis, and prescribe medications at the click of a button.

E-prescribing is efficient for pharmacists, too. It takes talking on the phone out of the equation.

Instead prescriptions show up in the pharmacy's inbox, and that can really clear things up.

"You can read the prescription," Pharmacist Deena Hayes says, of the difference between paper and electronic prescriptions. "Because some doctors have poor handwriting, and there could be a problem with reading a prescription."

And then there's the convenience factor: the patient never touches the prescription.

"Before the patient has even left your office, that prescription is going to be available for them to pick up," Richardson explains.

Although e-prescribing can make things easier, it is a new, imperfect technology, and with that comes risks.

"In a perfect world, I think that electronic medical records or electronic prescribing is the way to go," says Edward Rosick, a physician and assistant professor at MSU's College of Osteopathic Medicine.

"It's faster, it's safer, it's much more convenient for both the physician and the patient," he says. "The problem is there's no perfect world."

He says, even though e-records, which contain a wealth of personal information, are stored under electronic lock and key and backed up remotely, concerns about their safety are valid.

"Somebody gets into this system, there's tens of thousands of charts that they can get into and they can do whatever they want," Rosick explains. "When you had an old paper chart, it was sitting in there and at the end of the night, you lock it up, nobody's going to get into it. Now, somebody in Hong Kong can get into it."

Without a doubt, e-records and e-prescribing are revolutionizing the medical field, becoming the norm. But Rosick cautions against relying on technology like this and moving toward entirely paperless hospitals, without a back-up.

"If the system crashes, and this is all we're using, then we have a problem," Rosick says. "It slows down the process of seeing patients."

And in an emergency room setting, there's no time to waste. Especially when the patient's life is on the line.

But for Richardson and thousands of doctors across the state, the benefits of e-prescribing still far outweigh the potential risks.

"There's so many different levels of not just efficiency, but patient safety with this," Richardson says. "The next step of course is a sharing of electronic information."

And that's not too far away.


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Ad Experts Question Domino's New Tactic
Ad Experts Question Domino's New Tactic
  • Posted By: bobwe tried one, ehh, more cheese would be nice, boring crust,to much sauce.
  • Posted By: I tried one of the new pizzas. It still tastes like cardboard but with a little flavor. Best pizza in town is DeLuca's. I was not impressed with Domino's.
  • Posted By: GaryThey can do what they want with domino's pizza and anyone elses. The best all time pizza that this person ever had was a good ole DeMarcos double cheese double ham no other except Deluccas will ever come close.
  • Posted By: KellyIt is a very good advertising campaign. I've always thought Domino's was absolutely the worst pizza around, and I've tried it several times in the last 25 years. Now, because of this campaign, I will make it a point to try it again once they've changed it!
  • Posted By: SansWhile most of us know Domino's pizza wasn't very good, most of us have eaten it. But are they also giving out free pizza to show us how much better the new pizza is? Did the prices go up. I also agree that there are very few pizza places in this area that makes a good pizza. But I would drive to Chicago in a heart beat for a Chicago Deep Dish pizza. I never seen anyone eat more than 1 slice at a time, and it is by far the best pizza in the world. The darn thing's are about 3 inches thick and melt in your mouth. No one around here makes a deep dish pizza that isn't dripping in grease, and tastes nasty.
  • Posted By: bobcould be just another way to make a quick dollar. michingan does not know how to make pizza there are only a handfull of good pizza places, most are new york style crusts. my favorites would be mr.scribs and fricanos,also a small place in the u.p. called riverside family restuarant in iron river. i used to drive 6 hours for there pizza.. true story.. michigan seems to know nothing about crust and sauce and cheese
  • Posted By: LegallyRadBring back the Noyd!
  • Posted By: Best Pizza comes from DeLuca's It not a big box place it's a local eatery. None of these other pizza's can even come close.
  • Posted By: MImeHonesty in advertising - now there's a concept! Good, bad or indifferent, the Domino's campaign is still better then Taco Bell's new adds selling their products as a new diet plan!!!
  • Posted By: Why is every news article someone have to talk about government. Put that comment in the articles that deal with government. Not a food one!
  • Posted By: FelixI have always thought of Dominos pizza as the lower end of the PIZZA (but cheap pizza)the kind you would buy in BULK for a big party with kids=certainly not a LEXUS or CADILLAC kind of PIZZA (that would go to PIZZA HUT or PAPA JOHNS)..
  • Posted By: Here we have a news article talking about a product and ad campaign. Someone is not very smart if they are questioning the effectiveness of the new campaign.
  • Posted By: Better PizzaI know exactly the technique that Domino's is using because I know several major corporations that have used this process. I was not a fan of Domino's pizza's but I would be willing to test taste their new product. We can only hope our politicians would do the same publicly an admit they spent trillions of our taxpayer money on a cardboard projects. Like Domino's the government is going to have a makeover in 2010 elections. Hope the citizens of America are ready to start from scratch with OUR DOUGH. Maybe the CEO of Domino's can help us break through the tough crust of our government and help us find public servants that are more pallitable.
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