Cool Cities

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Is it cool to live in Michigan cities? State and city officials are looking at ways to make our urban centers more hip.

Officials are examining ways to enhance the image of Michigan’s urban centers. They want residents, especially the young workforce, to know it's cool to live in our cities.

Lansing city leaders point to the revitalization of Old Town as a step in the right direction.

They talk about bringing more arts and culture to the downtown area and expanding the feel of one of the city's greatest assets, the riverfront.

The author of the Rise of the Creative Class Richard Florida says creating cool is all about harnessing the creative energy of every resident within Lansing and working with institutions like Michigan State University.