The next generation of the Cadillac CTS takes center stage Monday the North American International Auto Show.
Its designers call it bold and beefy. The interior boasts real wood, hand stitched leather and more room. The exterior is wider and slightly different from the first model launched five years ago.
It's being hyped as a different kind of Cadillac for a different kind of consumer. A younger, more diverse audience is being targeted and the approach has worked in the past.
The new CTS will be built at Lansing's Grand River Assembly Plant. Test builds begin later this month and full production begins mid-July. No word yet on how much it will cost. The current CTS is priced in the $30,000 range.