The kick-off was held on Monday morning in the lobby of City Hall. Lansing's campaign officially starts on Monday and is scheduled to end in October.
Last year the United Way raised close to $7 million and officials say they are hoping to exceed that goal this time around.
Officials say early returns on donations are up from last year; an indicator that everyone is moving forward and gaining back trust from an embezzlement scandal that rocked the charity.
The campaign for the Capital Area United Way will end sometime in November.