The headlines haven't exactly been positive over the course of the past year in Michigan. The stock market is at an all time low, unemployment numbers are the highest they've been, but today, for once, some good news.
"This is an extraordinary day. In this period of an economic down turn and to have this many businesses opening... it's absolutely extraordinary," Chamber of Commerce member Benjamin Eichler says.
A body works fitness center, a tool rental and auction house, and a massage studio are just a few of the new businesses opening today and believe it or not the faltering economy may be assisting in allowing owners to set up shop.
"I think it's a great time to open a business. It's less expensive than in a booming economy," Business owner Michelle Jump says.
But that doesn't mean starting a business with the current economic condition doesn't come without risks.
"Not selling anything could be the biggest risk," Owner of "The Tool Shed," Andy Simmons says.
A risk that Simmons is willing to take, and he thinks his decisions will end up being beneficial for him and the town he calls home.
"I mean you're always taking a risk when you try something new, I've got a lot of people behind me and a lot of support and I think what we're doing here is a good thing," Simmons says.
And while Simmons admits his business could see some repercussions from the economic downfall, he and the people who run the town are confident the people of Williamston won't let that happen.