Advertising Effectiveness

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The race for first place got off to an early start for Republican candidate for Gov. Dick DeVos, at least in terms of media advertising. He began in February and currently is running his ninth statewide advertisement.

The Democrats put out one for Gov. Jennifer Granholm last week, but she's yet to launch her own advertising campaign.

Dick DeVos has reportedly spent some five or six million dollars on advertising to date, Gov. Granholm's camp says they will spend "a lot" of advertising.

Expect to see much, much more advertising from both candidates in the next five months.