On 629 acres, nestled quietly into the countryside of Eaton Rapids, the VFW National Home for Children awaits a very big check.
"$3.5 million is certainly nothing to sneeze at," jokes Executive Director Patrice Green.
It is well-over half of their $5 million yearly budget. It comes from GM's pledge of $100 for every Buicks, Pontiacs and GMC sold May 22 to May 31. (They sold nearly 35,000.)
Gary Strait, New Cars Sales Manager at Glenn Buege Buick-GMC says at least seven or eight buyers mentioned they were buying because of the program.
Green says they'll be prudent with the money and use it to ensure both the current and future programming at the home.
It is currently a 72-building safe haven where veterans and their families live, learn, and heal. Funded without government support since 1925, they see it as a living memorial to our nation's heroes.
GM's gift is already, more than money. The home's executive director says the exposure this promotion garnered is gift in itself.
"Our website hits increased by 800 percent," Green says.
Since GM first began running TV commercials on the promotion a few weeks ago, she says the National Home's been flooded with calls and e-mails. She says they even received a check from a man in Florida who said he wasn't buying a car, but he'd like to contribute $100.