The campaign of Republican gubernatorial candidate Dick DeVos spent $5.4 million on air time for his television ad blitz, a watchdog group says.
That figure does not include the cost of producing the ads, said Rich Robinson, executive director of the nonpartisan Michigan Campaign Finance Network. He said he calculated the ad-spending figure by visiting TV stations statewide.
"I'm pretty sure no gubernatorial candidate committee has ever spent that much for TV during an entire campaign," Robinson told The Detroit News for a story Friday. "To have spent that much on TV at this point is pretty amazing. Remember, we're still three months from the traditional start of the campaign season and five months before Election Day."
Candidates are required to report on their campaign finances on July 28.
DeVos, a wealthy western Michigan businessman, is a former president of the Ada-based direct marketing company Alticor Inc., the parent company of Amway.
DeVos began the TV ad campaign in mid-February. Since then, he has gone from far back in the polls to about even with Democratic incumbent Gov. Jennifer Granholm.
DeVos spokesman John Truscott declined to say how much DeVos has spent or where he got the money.
"We have had several very successful months of fundraising. We are very happy with the numbers of people contributing," said Truscott.