GM Will End Successful Discount Program

By: Assciated Press
By: Assciated Press

General Motors Corp. plans to end its highly successful employee-discount pricing program on Monday, a company spokeswoman said. The deal fueled a huge surge in GM sales in June and Ford and Chrysler matched it in July.

The program, which allows customers to buy GM vehicles at the employee price, has been in place since June 1. It was originally scheduled to end July 5 but the company extended it until Monday, and some analysts and dealers had suspected GM would extend the program through Labor Day.

GM spokeswoman Deborah Silverman confirmed Wednesday that the company will end the program Monday. She said the company doesn't plan to announce any other incentive deals on Monday.

The discount boosted GM's sales by 41 percent in June, and the company also is expected to report double-digit sales increases this month when it reports July sales next week. The program was so successful that Ford Motor Co. and DaimlerChrysler AG matched it in July.

Ford spokesman Dan Bedore said Wednesday that the company doesn't plan to announce whether it is extending the discount program until Monday, when the current discount expires.

A message was left with a DaimlerChrysler spokesman.


WILX 500 American Road Lansing, MI 48911 517-393-0110
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 1741147 - wilx.com/a?a=1741147