ICE is actually an acronym meaning In Case of Emergency, and if you haven't yet heard about it odds are it's on its way to you e-mail.
The Washington Post.Com reports the e-mail campaign originated in Britain and is intended to move concerned cell phone users to put an emergency number in their phone.
But as opposed to labeling it your mom's name or the first name of a trusted friend you title it ICE before their listed names.
It's sort of a universal way of labeling.
In the event your in an accident, an emergency worker can just scroll in your cell phone and find ice -- then he or she knows who to contact.
Local emergency workers aren't officially backing the labeling system but say it's a tool that could help identify a victim in an emergency -- though it's not a lifesaving step.