Salvation Army Changes Fundraising Strategy

By: Beth Shayne
By: Beth Shayne

Door-to-door solicitation in Sunday school classrooms, a bell ringer recruitment table after church, and an article in the Lansing State Journal asking for local businesses to offer up their doorways...these are just a few of the ways the Salvation Army is looking to make up for the lost funds.

Those funds amount to $30,000 for this area. Target's pull-out, in particular, will cost the Salvation Army $9 million nationwide.

Major Robert Scott, commander of the Capital Area Salvation Army, says it is unlikely the extra efforts will fill the gap. He says cuts will probably come in the form of services.


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