Conservation. The old assumption is you have to give up something. Like comfort or convenience. But being smart about the way we use our resources doesn't mean we have to go without.
Using energy efficient lighting and appliances. Driving a fuel-efficient vehicle. All ways to conserve resources without changing the way we live.
There are even times when reducing your energy use can increase quality of life. Living in an area that promotes walking, biking or public transport reduces gas consumption. And it improves air quality, personal health, and the way we interact with our community.
An Energy Star-rated refrigerator requires about half as much energy as models manufactured before 1993, giving you energy savings along with the features you want. Shopping at the local farmer's market is fun and social. Plus it supports the local economy and reduces carbon dioxide emissions from transporting food long distances.