BRUSSELS – The European Union is teaming up with music channel MTV to raise awareness among teens about the dangers of climate change.
EU Environment Commissioner Stavros Dimas says today's youth "will bear the brunt" of climate change, including rising temperatures and sea-levels.
The EU plans ads to air in 11 EU countries, including Britain, France, Germany, Italy and Denmark. Denmark is hosting the U.N. climate change conference aimed a getting a new global agreement to cut greenhouse gas emissions.
The music channel will also hold special climate change concerts in Stockholm, Budapest and Copenhagen in the run-up to the U.N. conference, which starts Dec. 7.
The campaign's Web site, http://www.mtvplay4climate.eu was launched Wednesday.