Like the famous movie quote: "If you build it, they will come," many companies are adjusting their practices with sustainability in mind to satisfy a growing consumer demand for greater environmental responsibility.
A recent Nielsen poll of 28,000 Internet users found that 51 percent of those polled say it's "very important" for businesses to improve the environment. And with the economy as it is, people tend to think green products and practices are too expensive.
But companies like Frito Lay are already utilizing successful conservation methods. Since 1999, the company has reduced its water use by 39%, natural gas by 30%, and electricity by 22% for each bag of snacks they make. PayLess Shoes recently announced they will be adding a new line of footwear and accessories made from certified-organic and recycled materials that will be available in April of next year.
Companies like these lead by example, offering true choices when it comes to how we can all reduce our own environmental impact when choosing what products we buy.