Hoekstra Standing By Super Bowl Ad

By: Lindsay Veremis Email
By: Lindsay Veremis Email

It raised some eyebrows when it ran during the Super Bowl and now the controversy has gone national. Still, Michigan Senate candidate Pete Hoekstra is standing by his ad.

It features a young asian woman speaking in broken English.

"Your economy gets very weak, ours get very good," she says, smiling into the camera. "We take your jobs, thank you Debbie spend it now."

Hoekstra said Monday he doesn't feel the ad is insensitive or racist, but admitted it was an agressive approach.

The Republican's camp spent $150,000 on the Super Bowl spot and its two week run. He is calling the ad straight facts, but some are calling for an apology.

"It was rather offensive," Noel Copiaco, with Mid-Michigan's Asian Pacific American Association said. The non-profit group promotes cross-cultural understanding.

"Even though many of us were born and raised in this country at first glance people still look at us as foreigners and so an ad like this might create more polarization," Copiaco added.

Hoekstra says the ad targets democratic Senator Debbie Stabenow.

"This stuff is about as fact checked and as acurate as you can get in terms of saying this is the difference between Debbie and Pete, Debbie is for spending, Pete is not," he said. "I don't see anything nasty in this ad at all."

Hoekstra says it wasn't meant to be critical of the Chinese. He argues the ad is only insensitive to Stabenow.

The Senator mainly sidestepped the issue in a Monday phone conference, but talked with News 10 this weekend.

"The Super Bowl is a very positive time, it's unfortunate that folks are inserting something negative in the middle of a big positive American pastime," she said. "I think Pete Hoekstra should be very embarrased about his ad and it's divisiveness."

The spot even caught some Republican leaders of guard. A national GOP consultant tweeted about the ad calling it, "really, really, dumb."

Hoekstra says he's just speaking the truth, capturing the frustration of everyday Americans. He still needs to win the Republican nomination to challenge Stabenow in the general election.


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  • by Anonymous on Feb 8, 2012 at 08:46 AM
    in 30 seconds, he got his name more recognized than debbie 'do nothing' stabenow.
  • by Anonymous on Feb 7, 2012 at 01:17 PM
    I AM SO IMPRESSED BY A POLITICO WHO WEARS BLINDERS. You have admdit that like Virg this guy only sees things one way, and if it's not his way he is totally blind to it. This is just what we need in DC another blind, stuborn idiot who doesn't know the meaning of the word compromise. Just think how proud (not) he would make us. Seems like DC is already overflowing with these kind of people.
  • by RT Location: Lansing on Feb 7, 2012 at 12:20 PM
    Looks as if this was a highly effective ad since it got SOOOO many people up in arms.
  • by Anonymous on Feb 7, 2012 at 08:40 AM
    We got called with a poitical survey last night and it was about this ad, and Hoekstra. How nice to know that a career politician can be such a jerk. He doesn't get my vote and I can not stand Debbie Stabenow.
  • by Tom Location: Holt on Feb 6, 2012 at 08:37 PM
    The truth is a hard pill to swallow. Dems have had control for years and the jobs have left the country. Career politicians like Stabinaw need a wake up call. At least people noticed the add unlike most political adds that we mute each day. Hey, I couldn't care less if we keep things the same. I have a great job and I don't mind buying products that are made in China and every other country except the United States. Good luck with this situation those of you that didn't like the add.
  • by Darr247 Location: Onondaga on Feb 6, 2012 at 06:42 PM
    By the way Lindsay, Petey 'porky pig' Hoekstra is running for the republican't nomination for the US Senate, not for the Michigan Senate.
  • by Darr247 Location: Onondaga on Feb 6, 2012 at 04:33 PM
    Back in 1997 when Petey and Debbie were both in the House (you know, the place where spending bills originate according to the constitution? i.e. not the Sentate, where she's been since 2000), both voted for the only balanced budgets (surplus, even) we've seen in 50 years, Hoekstra and his republican't buddies then immediately started trying to pass bills to re-insert pork spending that President Clinton had pared out of the budget using the line item veto. So who's the big spender there, Petey? With you and your lackeys spreading scurrilous lies about Debbie's record and goals, why should we ever believe ANYthing you say? I think I'll go do a little data mining of my own from the http://clerk.house.gov website and see just how many times you voted to increase the national debt, and for deficit budgets, in the 1990s, Petey 'porky pig' Hoekstra.
  • by george Location: lansing on Feb 6, 2012 at 04:21 PM
    I was shocked by the racism in this ad. Ignore that, and it was still nothing but sophomoric name calling. Despicable, Pete.
  • by Anonymous on Feb 6, 2012 at 04:21 PM
    The only racist thing about the entire ad was the people who saw it was racist.
  • by Rain67 on Feb 6, 2012 at 03:28 PM
    I say its not offenseive ...stop being so sensitive.
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