Unique campaign urges people to donate blood

By  | 

NEW YORK, NY (NBC News) You might notice something odd about major brands this month. Some companies are dropping the letters A, B and O from their logos as part of a unique effort to encourage blood donations

Blood donations for all blood types are critically low. The American Red Cross is dropping the letters A, B and O from its logo. It hopes the glaring illustration of missing letters will encourage blood donations. Major companies are doing the same for brands like Mastercard, State Farm, and Oreo.

The problem is that the blood supply doesn't always meet the demand. Thirty-eight percent of the population is eligible to donate blood. But only 3% ever do.

Maya Franklin, American Red Cross, said, "When you consider the fact that every two seconds someone needs blood and we don't have enough donors, we're putting patient care at risk."

Jensen McDonald has sickle cell disease. He needs blood, and a lot of it. He said, "I have to come back every three weeks to get blood transfusions." Those blood transfusions help Jensen avoid the excruciating pain associated with sickle cell. His mother, Dagny McDonald said, "Without that, he would be in the hospital. He would have pain. The blood transfusions have kept him out of the hospital."