LANSING, Mich. (WILX) - Holiday shopping sales for 2017 are expected to go up by about 3.5 percent.
Online sales are also increasing and account for about 20 percent of total holiday sales.
Retailers usually mark down certain products like electronics.
"Usually it's going to be the consumer electronics that will get people into the stores and they will have a few items at heavily discounted prices," said Patricia Huddleston, a professor of Retailing at Michigan State University.
Target is offering markdowns on electronic products like the Amazon Echo.
Huddleston also says that Black Friday isn't the only time to get great deals for holiday shopping and that the Saturday before Christmas is the most popular day for holiday shopping.
"Consumers do about 40 percent of their shopping in November, about 20 percent before November and the remaining 40 percent in December," said Huddleston.
There's also a surge in sales when many people head out to the stores to use things like gift cards.