Doritos to launch 'lady-like' chips

This Sept. 26, 2014 photo shows Nacho Cheese flavored Doritos in Philadelphia. �Artificial and natural flavors� have become ubiquitous terms on food labels, helping create vivid tastes that would otherwise be lost in mass production. As the science behind them advances, however, some are calling for greater transparency about their safety and ingredients. (AP Photo/Matt Rourke)
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Fox Pepsi-Co is set to launch a "lady-friendly" version of Doritos, which will be quieter and less messy than the original.

Global Chief Executive Indra Nooyi says research shows that women and men consume the chips differently--- as females are less likely to lick their fingers or crunch loudly-- especially in public.

The new version will also come in different packaging, designed to better fit inside handbags.

Some have criticized this move, including a spokesman from the Women's Equality Party saying the idea plays on gender stereotypes.

No word yet on when the new product comes to shelves.



 
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