Better Business Bureau revokes MyPillow's accreditation

The makers of MyPillow are under fire. The Better Business Bureau Tuesday revoked the company's accreditation lowering its rating from an A to an F after hundreds of complaints. The BBB claims the Minnesota-based company's advertising is deceptive and confusing.

The BBB made the decision after reviewing MyPillow's "buy one get one free" offer, which violates the organization's code of advertising. “Among other issues, BBB has attempted to persuade MyPillow to discontinue their "buy one get one free” (BOGO)/other discount offers without success,” said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. “Continuous BOGO offers, which can then be construed as an item's regular, everyday price, violate not only BBB’s Code of Advertising - which all BBB Accredited Businesses agree to abide by - but also other state and national organizations’ rules.”

BBB’s Code of Advertising requires that an offer need to be extended for a limited time, or it becomes a continuous offer and therefore the normal price of the product - not a sale price or free offer. MyPillow owner and CEO Mike Lindell says he believes his pricing is fair and he didn't pull the promotion because he had already paid for spots advertising the pillows. Lindell says,"You can't just stop everything, I've committed to media from around the country too where I've prepaid for media for my spots so. It will end this month and my new ads will come out. I don't know what else to say on that."

Consumers have also reported issued with the company's 'full-warranty' claim and many say they had to pay fees to return the pillow. Last November, Lindell agreed to pay a penalty of $1 million after a consumer watchdog group in California sued the company claiming MyPillow's website made unsubstantiated claims that its products can cure medical issues like migraines and fibromyalgia. Lindell agreed to the settlement, but insisted he made no medical claims whatsoever, saying MyPillow simply posted customer comments on the website. He told NBC News he is settling the charges simply because it makes financial sense, and is not an admission of guilt.